Stitches & Picks S1:Ep 14 - Final Project Check-In for 2022

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Episode 14 - Final Project Check-In for 2022 Video and Podcast Transcript

[Disclaimer: This transcription was written by AI using a tool called Descript, and has not been edited for content.]

Dave Dougherty: All right. Welcome to Stitch and Pics, the latest episode. Um, Update on a lot of the stuff that we've talked about before. Um, Kristen is redoing her office if you've been paying attention to the, um, the Instagram. And of course, as soon as we sit down to record this, her husband starts. Grinding the wall.

So, uh, it's been an eventful lead up to this

Kristen Juve: episode. Yes. I will say, and when you said Kristen's been reading our office, that's actually kind of inaccurate. I give flow credit to him. He has done so much of the work. I've done a little bit of painting and that's about it, and he's done so much more work, so.

Mm-hmm. Yeah. It's one of those weeks where like, we can't either seem to get anything done, and then the moment that we're both like, yeah, we can get other stuff done, then he's like, I'm gonna do the thing that's really noisy while you need to record a podcast.

Dave Dougherty: Well, yeah, that's, that's always the, um, this is a perfect example of the life of a, a content creator where, you know, you just kinda gotta roll with the punches cuz inevitably your neighbor is gonna have the leaf blower or chainsaw or Yeah. Um, workers are doing something. But, um, Yeah, I'm doing a similar thing.

I've, you know, I talked about in one of the first episodes, the plan for my, my own office and, um, finally got a standing desk. I will, I will. Okay. Um, so yeah, I got a standing desk on top of the desk, so you're used to seeing, uh, behind me. If you check out the YouTube videos, if you're on the podcast, imagine, uh, Music desk.

Um, so that'll be exciting cause I'll have a whiteboard to play with and different views and all that stuff. So totally nerding out on, on office stuff. But that's not why you came to listen. Um,

Kristen Juve: in the, I think people might want to hear about how I was just gutted last time and like the follow up to that,

Dave Dougherty: right?

Yeah. We did kind throw Kristen under the bus, but in. Um, in the moments after launching that, uh, circling back on it and looking at the stats, that was actually our top performing, uh, video on YouTube. And, uh, so we're, we just

Kristen Juve: need to hang each other out to dry every single podcast. No, I'm just kidding. I, I don't feel bad about any of that.

Like that is mm-hmm. I, I think like, because of technical difficulties, we had to end that, that early. Mm-hmm. Um, and I don't feel like we really kind of came, I know I probably said it, but like that type of stuff, like I will totally own up to my own actions and like what I've chosen and how I've gotten here and stuff.

Right. It doesn't change it. I'm not, I'm not like, I didn't feel like you threw me into the bus, so, So

Dave Dougherty: what, what were your, uh, what were your takeaways after talking about that? Because I know both you and I are the type of people that we'll talk about something and then we'll reflect on it later, and then Yes.

You know, the actual thing you wanted to say

Kristen Juve: comes like, okay, so if anything, with like our conversations, and this has always happened, this is not new with our conversations. I walk away and I, it's not that I like necessarily. Synthesize a lot or like rehash it, but it ends up being really motivating for me.

Mm-hmm. Um, so I have now completed, I now have my website to a, a point where once I get pictures in, I can hit launch. I really mvpd it down like I, it's bare bones. It's like, Hey, this is what I need to launch. Mm-hmm. I stopped talking myself into this whole, like, I need this and this and this. No. I need to get it launched.

Um, it's not launched yet because I do wanna have nice photography. I want a nice is relative. I want an MVP version as well. But I do want, I have an idea of what I already want. I've already like, designed it in my head. Um, so I just need to do it and I have to wait until my office is at least painted a little bit more, um, to do it.

So that's on the docket soon. Um, and then I have had. Like other things happen where I've just been like, okay, this connects to this and this could be this. And then I got back on TikTok too. So it's been motivating for me to get back into it and um, and start to, I've, because of that, like the website that I put together, I did the About Me.

Mm-hmm. And that was really like, okay, what's your value prop? Right, and I like l outlined it all. I wrote it all out, and that was so helpful for me and I'm like, duh, I know this. I know that when I write stuff out, even if it's clunky at first and I keep writing, and then eventually I'll get to it even if I edit it or if I just restart over because I've synthesized what I've like written the first time.

Um, and that's what it did for me is I was like, mm-hmm. I know my niche is this for my knitting business. Here's what that means. For other people. It's not about me. It's not about like, right, I wanna be your friend. It's about like, here's what I can, the value that I can provide for you, I now can see and connect that to how I market that on the, on different social media channels too.

So I've started to already put that in motion, which is funny because I went on TikTok and I told people about this podcast. So if they had gone full circle and come back to this and listen to this, they're gonna be like, wait, yes, that, that video was part of my like plan. Of like knitting and the talking about sweaters because that's, that is what I want to do with the business is Tate is just sweaters.

So it all kind of like lines up. Nice. Yeah. Nice.

Dave Dougherty: So yeah. What um, what are you finding with getting back into social? Cause I know I have a love-hate relationship with social, so I'm almost, I fascinated with, um, How other people are doing it because,

Kristen Juve: yeah, I don't remember how I knew this, but like if you go on a hiatus and then you pick back up, most socials will suddenly give you a ton more reach cuz they're trying to re incentivize you again to like come back.

Right. Um, and that's exactly what happened. Um, so it's just kind of like a matter of understanding what the, like getting back into it. I'm like, okay. The platforms are gonna respond this way based on my behavior. And if I start con now, the next post, not gonna get as many views. The post of that, probably not gonna get as many views.

Like that's just the way it is. And I have to not let that, that information deter me from posting when I want to. So I'm, I'm trying to not necessarily go off the data on that. In terms of reach engagement, yes, that's a whole different thing. Like if people are really engaging with it and it gets a decent amount of reach, um, And the engagement is then therefore, like I'm, I'm not articulating this well.

If your engagement sucks, your, if your reach sucks, your engagement may not be as good cause it may not have actually reached the right people. That's gonna happen. And you can't always let that data like tell you that you just should give up cuz that's what the platforms are there to do. Yeah. They're trying to like create this like rollercoaster of emotion.

So you get addicted and wanna come back.

Dave Dougherty: Well, and it's also the, the body of work too. Yes. Like that's the one thing that um, I remind myself with. Great point. Um, the guitar site, and it's funny actually cuz uh, I was watching one of my favorite YouTube channels that is exclusively guitar pedals. Um, it's called that pedal show.

It's awesome if you're in the guitars. They were even talking about how they're not. Technically making videos that YouTube would like, but they're frustrated by all the work that goes into creating a really good show that then you think should reach a ton of people, but then it doesn't. Yeah. Yep. And you're like, ah, why?

Right. Yep. However, the fact that you are consistently doing something and building it, the right people will find it. I mean, you might have to, um, You might have to do some advertising or, or do some other things to get, get people there initially. But you know, it, it does build on itself. Right. That's true.

And That'ss been, that's been a takeaway, at least in the second half of, of this year for me with, um, with beginning guitar. Um, because, you know, beginning of the year we had injuries, um, for Chris and myself and then, um, He was finally able to take some students and, and get out there and, and start performing more.

Uh, so he had to go after the, the things that were, you know, paying the bills. So, you know, no fault, no fault there. But then, um, between technical difficulties and then schedule problems for recording. And, you know, we've talked on this, uh, before about just how intricate, um, the guitar. Video discussion stuff is in terms of getting the right audio quality, um, there's just not been much happening in terms of like producing stuff, but it's easy to get down on yourself on that.

It's just like, ah, man, now I'm dropping the ball. I suck at this. Why? You know? Yep. Um, but really honestly, when I go and I look at the numbers, We're not doing big advertising. We're not like, it's all just word of mouth and organic reach and you know, whatever else. And we crossed the 5,000 view mark recently.

That's awesome. Which is great. You know, um, the, that is way more than I would've anticipated, you know, because when we first started out, it was, We know this is a crowded space. We know we're not doing, you know, ads or anything flashy, and we're not chasing the algorithm. We're just gonna make stuff that we're proud of, um, and the way that we think things should be taught.

Yeah. Um, and we were, our main goal that first year was really to try to hit just a hundred views a month. So the fact that by the end of year two we're at, you know, over 5,000, it's pretty good.

Kristen Juve: We're happy with that. That's a really good point. You guys set goals for yourself, so I should really, I need to start thinking about what I want to do for my goals.

Mm-hmm. I'm gonna put that then to paper. And you're, when you were talking about, um, having that like library work or whatever I was thinking about mm-hmm. When I've been scrolling TikTok lately and when I find like a content creator that I'm interested in, I click through it, I look at their, at their profile, and I see all of their videos.

Right. Right. Like, and then I start. Playing some of those and, and watching some of those, and I kind of get a sense for who they are, a little bit more well-rounded. I, I've done that with like a good handful. In fact, I was on TikTok maybe last night too long because TikTok said to me, it looks like you've been on, been scrolling for a while.

You should take a breath. And it was like this video of this person, like taking a, I was like, oh shit, I should go to bed. So there's that. Um, but yeah, so it, it's, that's a good reminder of like, Setting goals, but keeping a, a reasonable head on your shoulders about like the data that you're gonna see potentially too, and if mm-hmm.

You aren't meeting your goals, what the, if the goals are metric based, what do you need to do to, to get there? And I was thinking about, okay, so you keep saying like, we're not doing paid, we're not doing the flashy stuff. I being in paid previously. And being in search and optimization, which one could claim organic.

And I've also been in organic social too. Right. Um, there is a significant difference of the type of audience that you start to garner when you do paid, because, I mean, you know this, like you are forcing your information in someone's feed, whether it's. A TV ad, which I know that that's not small business stuff, but like social ads, you're forcing yourself into someone's viewpoint when you don't even know that they want you.

Mm-hmm. And so that's a whole different type of conversation or a whole different audience than, yes, you may actually get somebody and you acquire them, but it is more expensive, not only just because you are literally paying for it, but because you are trying to go convince somebody of something that they didn't even maybe know that they.

Needed you for. So like Right. It isn't always, my point is it's not the best tactic, especially when starting a business and it's not the best tactic for a lot of small businesses because you are not finding the quality clientele that you're actually looking for. Right,

Dave Dougherty: right. Yeah, and I think we've talked about this before on on other stuff too, is, you know, whether or not doing a particular activity is gonna be worth it.

Right? Mm-hmm. Because we have a certain amount of time each week to do, you know, the, the side hustle stuff or the, you know, um, bootstrapping stuff. And for me, the equation, if, if I look at TikTok versus doing a video or doing some, you know, writing or something like, like something like that, or, you know, my biggest challenge putzing around with.

How to get good audio quality really quickly and, and being able to replicate it, right? Mm-hmm. That's not an easy feat. Um, that to me is a better investment than shooting a bunch of videos for TikTok that might have like a three second lifespan. Right. That makes sense for your business. Yeah. Well, but I was reminded of it too cuz there are some like, Some of the guitar player influencers that you know, started out as YouTubers and are now like they used it to launch, you know, their bands and whatever else.

There was one in particular today that it was a TikTok that was cross post into Instagram. Mm-hmm. When was talking about how Green Day stopped a concert because of something he did and like that's as much of it as I caught. Before I just moved along to it, but it just took me out of it and it reminded me just, okay, you're chasing your audience at this point because you, you built an audience with your YouTube channel Yes.

Around gear, demos and, um, Getting good sounds and, you know, all that kind of stuff. Yeah. Um, and now you're expanding out to this other stuff, but it's because it gets the engagement on that particular channel, not because it necessarily increases your, your views on YouTube and all that, like, You know, picking your one channel and sticking to it and doing that really, really, really well.

And some could argue that, you know, this particular guy has already done that and should be branching out, which, okay, fine. Um, I don't know, but ultimately it did hit my perception of him and his brand. Mm-hmm. Did take a hit this morning. Interesting. You know, um, because like you're taking this time to. I don't know.

Just I, it did one, it didn't resonate me. Not, not every piece of content has to resonate. Right. And true. More will it true. It's just a reality. Um, but a lot, like, so much of what I see on TikTok or Instagram these days, it doesn't pass the the so what test for me.

Kristen Juve: I know you've talked about this before and like, yeah.

I'm not gonna lie. When I first got on TikTok and you told me about this, you ruined a lot of TikTok for me. But then it, I mean that's the thing is like it it the supposedly the good stuff will get kind of make its way to the top and that sometimes that does happen a lot. But yeah, if you go on TikTok too much, I think in particular it is the so what

Dave Dougherty: and so much of it too. It just feels like attention seeking behavior. Which, yeah,

Kristen Juve: but that's literally what the platform's based off. That's literally what all of social media, social media is based off

Dave Dougherty: of. Yeah. And you know, I'm, I'm pegging myself as the, you know, grumpy old man right now. And that's fine.

That's funny cuz you're

Kristen Juve: younger than me. Yeah.

Dave Dougherty: Um,

But again, it's me. It's also, you know, we've talked about this too. What are your strengths? My strengths tend to be long form Yeah. Narrative content, not, you know, and like doing the work and, and doing it over time. Not necessarily the,

Kristen Juve: you know, that's the way that you've designed your business too, and that was very much intentional.

Mm-hmm. I think there's like that, there's so much to be said for like, You try out, try out d different channels and feel, do what feels right for you, but also at the same time, like and if it feels right for you and it, and it's right for your business too. Cuz obviously if it is around, if your whole hair business is content and creation, you should be doing what you actually enjoy versus like trying to chase your audience and make something work.

Which I think is why I maybe need to admit this, that I, maybe that was what was happening on Instagram for me and it's just easier on TikTok for me right now. Mm-hmm. Maybe, I don't know. I have to examine that probably a little bit.

Dave Dougherty: There's something to reflect on because, yeah. I think the other thing too is if you are starting a side thing with the idea of actually making money and not just, you're not doing it cuz you like doing it, right?

How are you gonna monetize it? If you're on, if you're on TikTok or like YouTube shorts or whatever else, like that's kind of the, the latest bait and switch. I mean, we saw it with, uh, Facebook when they first did, you know, pages like, oh, put up all your stuff companies on these pages and we'll give you organic.

Nope. Now you have to pay for it. Right. To get your reach. And then now it's, oh, creators come here, do Yep. Do all of this work and, and you'll be able to get some money. Oh, nope. We're only gonna pay you, you know, 2 cents per thousand views or whatever. Right. I don't know what the actual amount is, so don't quote me on that, but, um, I know it's a lot lower than most people think.

You

know,

Kristen Juve: and for me, since my revenue right now is my revenue stream is built off of patterns, it patterns take forever to make. Like they take a very long time to make and then vet and then test, and then publish. So really the short form content is actually a really good way for me to continually market because I can talk about different pieces of a pattern or different parts of a different ways of knitting a sweater or different things you'll wanna look out for or how, what I like or what I don't like and why.

Right? And I can do the more education piece in the for short form, your business is built on. The education is the value prop. Mm-hmm. And so it's long form content. So short form and long term content, long form content at the same time, to your point, like you only have so much time in a day. Like it doesn't, there's, there's a different way is that's, that's actually I think very, as my business is evolving and how you've really figured out where your key is, like how ours are actually very different.

Mm-hmm.

Dave Dougherty: Yeah. Well, and to your point of the finding the, the correct audience, right? Yeah. Like I feel like if I. If I started the TikTok game and did it where, okay, here's me playing through this. Here's, do you know, um, you see a lot of this with a lot of the, the guitar teacher people. It's like, here's how to play ac d c, and then they, here's riff one.

Here's riff two. I have never been that kind of guitar player. I don't, I started playing to write my own stuff, not to, you know, play everybody else's. Um, I mean, there's, I could do, there's a whole episode there on the, the copyright issues of that and YouTube and whatever else. Um, but that, that space is already really crowded.

Right? Um, and I don't want the people who only wanna watch flashy licks,

Kristen Juve: right? Right. That's not your audience.

Dave Dougherty: It's the, we're gonna provide the proper context. If you wanna learn it online, great. If you want to go learn it, you know, in store with a particular person, great. Like, you can then augment it with lessons that you find online.

Like it is about having more people play guitar. Yeah. It is not about, you know, go be the craziest shredder in the world. No, you don't need to be. Right. Like that takes a lot of work and you have to listen to a particular kind of music. And like, as much as I like listening to blues, I will never be a blues player.

Right. I just don't play that way. That's just, you know, I'm not that guitar player. Um, so I'm not gonna, I'm not gonna try to teach that. I can give you some basic concepts, like, here's how you get started. But if you really wanna learn blues, you gotta go, you gotta go somewhere else. Right. And there are plenty of other sites, you know, that do that.

Um, So,

Kristen Juve: yeah. Yeah. That speaks to the niche though, too. Mm-hmm. Niche and audience going hand in hand, like mm-hmm. Mm-hmm. This is a lot of like, reflections from over the year of like, I, I know I don't have a lot to like show for it, but the, um, and I mean, we've talked about like the other hurdles and, um, That was a tangent.

Like even this week I had a flare up for my disorder. So I was like, okay, cool. Like back to reality a little bit. Like this is, this is how life is. Um, but even though I have not a ton of like tactical, physical, digital thing to show for it, I have made a ton of progress in the way that I have thought about.

My business, how I'm wanna go to market with it, what my niche is, what my, where my audience is, like all of that stuff. Mm-hmm. Could I have accelerated that timeline? Absolutely. But there is some like beauty in it for, for me personally, of like how I took my time to do some of these things and like process it.

Because I have been finding like the amount of time that I am, like when I'm knitting, I'm thinking about. I'm, right now I'm knitting patterns that aren't mine, and I'm thinking about what my experience is like. Mm-hmm. And what that, how that translates for other people. So like right now, I'm knitting something that I've never knitted before, and I'm extremely frustrated with the pattern.

I hate the way the pattern driven, and I paid for this pattern. Right. And I'm pissed that I paid like five bucks for this pattern because it's pissing me off. I don't think it's necessarily written poorly. It's just not my style. Right? And there are some, there are certain styles that I like to have, and this one is totally outta my wheelhouse, so I'm stretching myself.

So it's a good reminder too of like what someone who's never knit a sweater might be feeling when they're knitting a sweater. So, okay, what does that mean, making those translations? What does that mean for what I'm putting in my patterns too. So like I have a lot to show for in reflecting back from the year too

Dave Dougherty: well, but it's also, If you are going to launch something, you need to feel like you're in a good spot with it.

Yes, right. I mean, I felt this in like a couple of my, you know, regular jobs where you take a new job and it takes you six months to feel like you're not standing in quicksand, and then you can go, you know, make the recommendations and show 'em why, you know, they hired you. Yeah, I think it's similar with, you know, figuring out, here's my idea, here's how I can bring it to the world.

Am I comfortable with that? Yeah, right. I mean, cuz especially if you do the whole social thing, what kind of blowback are you gonna get?

Kristen Juve: I love that you always go negative with it right away. Well,

Dave Dougherty: I have crisis management experience. I can't

Kristen Juve: help, you're not help that you're not wrong. Like you, we've talked about this, like you have potential to totally, totally step in shit and like be like, oh fuck, I just fucked up.

Um, also tangent. Um, I'm really sad that we've stopped introducing ourselves in the beginning of the podcast cause I really just wanna be like, Hey, I'm Kristen. I'm the entire whole sole reason why we use the explicit tag on our podcast. Um, so. It. Yes, you can. Totally. But I to kind of like, not, not to not go negative, but when you, I think we've kind of, I feel like I've talked around this before too, of like, you put yourself out there and it's scary.

Mm-hmm. And so if you don't feel comfortable with it, so that's why what you're saying right now is really resonating with me. If like, but connecting it to like a nine to five type thing, I've never thought about it that way. And that is exactly right.

Dave Dougherty: Mm-hmm. Well, and I think that, There's so many people that I know that compartmentalize what they do for their job versus what they want to do, like with a side thing.

And the whole reason that you will be good at having a side thing or growing your own thing is the fact that you have the experience, you have some expertise, right? And you have the, you have the drive to. Test something out. Like my favorite, one of my favorite bands was founded under the question of what would a heavier Iron Maiden sound like?

Hmm. Cool. Another

Kristen Juve: one of the question on this based on, I'm guessing ha um, iron Maiden is another band.

Dave Dougherty: Oh my God. You, that's on public record. I can't believe you said that. All right. I'm not a

Kristen Juve: metal type. I'm not even like,

Dave Dougherty: Seventies.

Kristen Juve: Okay. Especially anything that predates 1985. Unless it was a major pop singer.

I don't know who they're,

Dave Dougherty: okay. Um, we'll, we'll talk offline. Um, I'm one

Kristen Juve: is one. Someone else was probably like, I'm gonna make the assumption that that's a band.

Dave Dougherty: Yeah, that's fair. Um,

that hurts a little, but, okay. Um,

Kristen Juve: good. I've got my dad back at you in for the day.

Dave Dougherty: Well, no, but then a different band, um, had read an interview with, uh, the lead guitar player and he was saying, you know, I would be driving back and forth between work and band rehearsals and listening to the radio and there was nothing on that I would wanna listen to.

So instead of just complaining about it, I decided to write my own songs. And then what happened? That band blew up, you know? Um, and you remember that band is Lama God. Okay. Yes. Even though they're not a, they're not a Christian band, they're not. Um, but that's their, that's their name.

Kristen Juve: I'm gonna admit something on public record right now that I'm a little embarrassed about.

But if they were a religious band, I probably would've known who they are because I was brought up religious. Mm-hmm.

Dave Dougherty: So, yeah, no, this band's original name was Burn the

Kristen Juve: Priest, currently an atheist.

Dave Dougherty: Um, and then they switched over to. To Lama, God, they've won Grammys, they've won, um, they've done huge tours like in the metal scene.

They're huge. Um, but they're not a radio play band. They're not like, um, that's why like I think the metal community, to me at least, is a perfect example of you don't have to be huge to make a decent living. Right. That's because there are so many bands that I listen to that are my absolute favorite, that.

They've either never had a radio hit or they've had one, or they've never even been on the radio until like satellite radio came on. And it didn't matter that the songs were five minutes long, seven minutes long. Right. Um,

Kristen Juve: that song's painful.

Dave Dougherty: Well, seven minute song. Yes. Let me give you the 36 minute. Uh, Prague thing that, uh, nope, you know, entire second disc can just go there.

Kristen Juve: No metal, no techno.

Dave Dougherty: Those are my bread and butter. What the

Kristen Juve: hell? Yeah, no, neither of those. Thank

Dave Dougherty: you. Okay. Anything with steel drums? You can keep away from me. I or reggae

Kristen Juve: or, oh, reggaton. I hate it so

Dave Dougherty: much. Love it. Um, Carol G. Sorry. Um, yeah, anyway, so you find your right audience. You can make a, a good living without ever being really well known.

And I think of some of, even to circle back to the day job stuff, when I was doing agency work, a lot of my clients were these small mom and pop manufacturing. Companies that Mm. Are always tucked away in these industrial parks that you're always like, I wonder who works there. Yeah. You know, when you're driving past it.

But then it's this family business that's been there for 80 years and Yeah. You know, has had three generations work there and they've made a good living just doing, you know, Metal

Kristen Juve: chaos, actually, I think is the dream right there. Like, not the whole necessarily generational part, but like having the business that provides you with your, your, like your lifestyle.

Mm-hmm. And it's not this like ridiculous famous whatever. Like everyone knows your name, you're the next. Whatever. I was gonna, I'm not gonna, anyways, I don't, that's not my dream. My dream is not like mm-hmm. I, I was actually thinking about like the ever evolving dream of owning a yarn shop, which I get like, I don't think is super lucrative, but I love this idea and I love, I was like, Ooh, I could just, I.

I went to a yarn shop a couple weekends ago, like probably like over a month ago now, and I was like, I was looking, my sister was like, I need yarn. That's this type of specific yarn. Couldn't find it. In the color that I wanted at this yarn shop, and they had a ton of yarn, and so I was like, hmm. She wanted natural fibers.

She wanted either like animal fibers or like natural fibers. She didn't want anything acrylic or nylon or plastic. And it's, there's a whole thing in it because like I could go into it. It's whatever you like to use as a knitter is your thing. Her thing right, right now is to use only natural, um, And I couldn't find like the right colors for the, and the right weight and the right specificity, everything that she needed for these types, these two patterns that she wanted to knit.

And she's down in the South America, so she can't get her hands on this stuff. So I had to like buy it for her and then ship it to her when she was visiting the states. Um, and I was like, oh, what if I had a yarn chop that only did natural fibers, bamboo, silk wool yak. Alpaca one of my favorites. Like why did That'd be cool.

That'd be really cool. Mm-hmm. It's my dream. I just wanna own your orange shop. It's all I want. I know it's not glamorous and I know it's not lucrative.

Dave Dougherty: That to me sounds like a forever side hustle. Yes. Like it would be really good, but it will only ever be one of your income

Kristen Juve: streams. Yeah. Yeah. And it probably would only make enough to keep its doors open.

That's like gonna be my goal for it. Because I don't think it would be like a source of income really. Like not a true revenue stream. I don't know. I don't, I like the idea, building a place for community, having like a physical location, especially coming outta the pandemic. I think coming out of the pandemic, um, ish, finger quotes, you know, we're still dealing with it.

Um, That I, that idea of having like a space for community is like really just, it's not Seems amazing.

Dave Dougherty: Yeah. And I think that's the, one of the things I've been thinking about with, you know, at least at the time of this recording, uh, everybody is watching these spectacular. Trash fire that is, uh,

Kristen Juve: Twitter right now. Okay. I wasn't gonna mention that, but I was gonna, I, that's what I almost mentioned. I just decided not to,

Dave Dougherty: um, I'm not gonna go in it cuz I don't need to do hearsay and

Kristen Juve: you know, we're all gonna see what happens in a couple of weeks anyways.

So, and

Dave Dougherty: the cult to Elon will always be yelling at everybody who says anything against him. Um, so bring it out. Oh.

Kristen Juve: To be a dictator.

Dave Dougherty: Um, The reason I bring that up is because of all the conversations of, okay, well if I'm not on Twitter, where am I going? And I keep hearing this Mastodon platform that I haven't checked out yet.

I haven't heard of this. Um, so I don't, I'm not endorsing it. I'm just bringing it up. Um,

Kristen Juve: I'm not endorsing it for simple reason. We're not endorsing any platform for any reason. No.

Dave Dougherty: No. Um, but it really is the, okay, where, where's your audience going? The platform, um, you know, where are they? But then also full circle of it if you have spent the last 12 years or so.

Right. Building up your audience and your, uh, particular group of people in that platform without any idea of bringing them into another area, like an email list or your website or something that you control. Now you have just like that entire audience goes 20 different ways because some will go to this Macedon place.

Other places, some people will go to these other sort of distributed services. Um, some people will go to Insta or, or LinkedIn or you know, whatever your, your field is. Um, But now what do you do? Because right, you have to reinvest in building it on that platform, which at any time could change their algorithms at any time.

Could have some sort of, you know, um, activist investor or, you know, authoritative person, um, you know, take over. So it's the, you know, mind what you do and thi and you know, at least know. Or be able to say that you have thought about some of the consequences of, okay, if I'm going to do a TikTok strategy, I'm going to build an audience there.

That's great point. And then I'm going to get them into some sort of thing that you control, right? You can always change email platforms, but every single email platform lets you export your list, right?

Kristen Juve: So, okay, this goes back to like the rented land thing, but really? Mm-hmm. Like on social, you're a sharecropper.

That's what you are. Um, the, I was in, I don't know where I saw it. I'm trying to rack my brain of where I saw it, but I, I thought of you. I saw a PowerPoint cause I went to a couple of conferences and stuff. Recently I saw a PowerPoint and it said like, owned media and it had social. And I was like, that's not an owned platform.

That is not owned. You don't own that. You don't have full control over that. You, that is not accurate. That is not right. That is, Not Right. Your own or your websites and your email list. That's it. Mm-hmm. And then maybe if you have like a, a mobile app or something else, but like that's it. Yeah. I was like stunned that I saw that.

Dave Dougherty: Well, and the sad thing about that too is then, you know, how smashed was that person's credibility in your eyes? Just with that one, that one slide.

Kristen Juve: So if that tells you. Where they started.

Dave Dougherty: Where was that? What,

Kristen Juve: say that again. That tells you where they started. In my eyes, I

Dave Dougherty: didn't hear, so I'll just headed up.

Kristen Juve: What? Ha can you hear me? Can you hear me now?

Dave Dougherty: Okay, nevermind. So what? Yeah. Okay. Um, cool. Anyway. This has been a good check-in. Yeah. I feel like it's been a good check-in,

Kristen Juve: good reflection as we kind of end the year.

Dave Dougherty: Yeah. So a bit of housekeeping on that for anybody. Um, still listening. Thank you for listening and hanging out with us.

Um, we are going to do a couple of episodes, uh, to end the year after Thanksgiving. Um, To basically either reflect on the year or, uh, talk about kind of end of the year rituals, uh, with, um, setting up goals for next year and how things are going. And then we'll have an announcement. Um, we will also have an announcement on what the future of this will look like.

So, uh, looking forward to that and. Uh, we will see you in the next episode, so appreciate it and see you later. Bye.