With how quickly things change in the world of AI since OpenAI’s release of ChatGPT on 30.November.2022, we believe there has been a core set of principles that should be guiding how people decide to use artificial intelligence tools.

Our Responsible AI Principles

  1. We believe in the responsible design, development, deployment and operation of AI technologies.

  2. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.

  3. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.

  4. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.

  5. We believe in the power of language, images and videos to educate, influence, and affect change. We commit to never knowingly use generative AI technology to deceive; or to spread falsehoods, misinformation, disinformation, or propaganda.

  6. We believe in understanding the limitations and dangers of AI and considering those factors in all our decisions and actions.

  7. We believe that transparency in data collection and AI usage is essential to maintain the trust of our audiences and stakeholders.

  8. We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.

  9. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.

  10. We believe in the importance of upskilling and reskilling professionals and using AI to build more fulfilling careers and lives.

  11. We believe in partnering with organizations and people who share our principles.

 

How We Use AI Today

While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing, specifically content creation for our blog, podcast, webinars, digital ads and long-form content.

We use a collection of Software-as-a-Service (SaaS) products for:

  • Speech-to-text transcription

  • Content summarization

  • Outline generation

  • Image generation

  • Copywriting

  • Ideation

 

About This Document

This is a first version of this and we are sharing this knowing that it will evolve.

Our hope is that it inspires other leaders and organizations to think more critically about their development and use of AI technologies and put responsible AI principles and policies in place to guide their teams moving forward.

We invite you to use these principles under a Creative Commons Attribution-ShareAlike license as a starting point for your own responsible AI policies and practices. This Creative Commons license lets others remix, adapt, and build upon the work, even for commercial purposes, as long as they credit the source and license their new creations under the identical terms.

Last updated: 22.September.2023